Their release of the album holds true to the music's purpose, offering up the content and letting you choose your course. I really am a proponent of this type of marketing for music. It's time to admit that the old model for distributing music doesn't quite fit in today's age and I really appreciate artists who embrace the challenge instead of fighting against it. I am also completely inspired by Nine Inch Nails' invitation to make your own videos for their music and submit them them to the band:
Creation at its finest inspires more creation and I myself look forward to the challenge...
I won't say where this music has taken me, but will only say tap into it and see where it takes you. It's totally worth the trip.
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